The iTunes Store (introduced 29 April 2003) is an online media store run by Apple and accessed via iTunes. Since no other portable player supports the DRM used, only iPods can play protected content from the iTunes Store. The store became the market leader soon after its launch and Apple announced the sale of videos through the store on 12 October 2005. Full-length movies became available on 12 September 2006.

Using the Mac iPod rip software, you can edit, create and delete iPod playlist in simple operations. It also allows you to manage several iPods at the same time and just drag and drop to transfer and share music, movies and photos.